Archive for April, 2005
Logos Aren’t What’s Important
People often confuse logos with what’s really important – the brand image (what people think and feel about the company). Whisper Blog uses Ricoh as an excellent example of such confusion. By definition, the logo is merely the brand (i.e. the symbol). “A logo is not a brand strategy. A logo is instead a graphic […]
April 26, 2005 | | Comments 0