Logos Aren’t What’s Important

People often confuse logos with what’s really important – the brand image (what people think and feel about the company). Whisper Blog uses Ricoh as an excellent example of such confusion. By definition, the logo is merely the brand (i.e. the symbol).

“A logo is not a brand strategy. A logo is instead a graphic symbol of a brand. Nothing more. A logo becomes layered with meaning only after invested with the emotions of the consumer. Understanding how a brand becomes invested with emotion to create market movement is the science of brand strategy.” (emphasis mine)

How does your brand – logo, name or other symbol – become invested with the thoughts, feelings and emotions of your network?

Filed Under: Blog Design